Others - Google Video, DailyMotion
Youtube is an unprofitable video sharing website where users can upload, view and share video. clips. This shows that it is an example of INTERACTIVITY as viewers network with one another.
Ok Go - Here It Goes Again (LEGO)
The target audience of this video is the niche group who are fans of the band 'Ok Go'. However, due to its entertaining look, it may attract others who may not know about the band. This could be seen as a good form of marketing. Lego animations have become increasingly popular on Youtube through VIRAL MARKETING where people literally spread the word and the thing being marketed becomes more popular as a result. This type of video may also inspire others to make animations for other music or create more 'Ok Go' related user generated content.
New Technology such as broadband and digital technology (cameras, editing computer software) has enabled audiences to be able to produce and upload their media quickly and easily. This means more people are likely to do it and share it with the world in the form of Youtube. This is an example of DEMOCRATISATION as anyone can upload their videos and because Youtube has such a huge REACH, it can be viewed by people worldwide.
Due to Youtubes popularity, it has attracted a lot of attention from other institutions. In 2006, Google bought Youtube for $1.65 billion. Other institutions now use Youtube to market theri products e.g. films, bands and TV programmes. BBc now uploads clips from their news etc. However, like Myspace, Youtube still enables amateur bands and filmmakers to upload their work and try and gain popularity for free.This is an example of HORIZONTAL NETWORKING as videos can be shared with others but not for any commercial gain. Youtubes view counter (ONLINE SURVEILLANCE) and comments can help gain popularity and market a procuct.
Youtube is an example of DIVERSIFICATION and NARROW CASTING where the diversely ranging audience is FRAGMENTED down into smaller, more NICHE groups e.g. Fans of Ok Go.
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