'Edward Norton Online' is an unofficial U.S. website dedicated to giving fans information concerning Edward Norton. Users have all the information they want whenever they want thanks to the internet and so can have instant gratification --> IMMEDIACY. The sites homepage has a huge table of contents so users have a choice about what they look at (e.g. photos, interviews, downloads etc) and can view it in a NON-LINEAR order. This is different from the past when fans of a specific actor may have had to buy a book and go through it chronogically to find what they wanted.
The fan site is made mainly for the NICHE target audience of Edward Norton fans and there are chat rooms and message boards for fans from all over the world to talk to one another and
INTERACT via HORIZONTAL NETWORKING. Fans can send in things e.g. autographed photos to the site that will then be put up for everyone to see(DEMOCRATISATION). However, this can only be done by subscribing. This encourages loyalty to the site, makes it easier for the website to get information that may be of interest to fans to them and helps them see how popular the site it.Due to the internet, 'Edward Norton Online' has a huge global REACH as basically almost anyone can access it. The site has links to other sites down the right hand side of the page under the title of 'sponsored links.' These sites pay the concerned site money for advertising space and then earn money through a pay-per-click (PPC) scheme .
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