Blu-ray discs, created by Sony, are apparently the 'DVD of the future' and are currently involved in the High Definition battle with HD DVDs although one could confidently say that BLue-ray are most definitely in the lead.
Blu-ray discs offer high-QUALITY picture and sound making for a better viewing expericne for users. Discs have much more storage space (at 50GB) than the normal DVD meaning bonus material can all be put onto one disc with room for more. This is good for audiences as it means discs will have more streamlined cases(MINATURISATION) and will therefore take up less room on shelves which is much more convenient.
Blu-ray discs target everyone as almost every home now has a DVD-player but in particular film lovers who will appreciate the increased quality and who are most likely to have a large quantity of DVDs.
However, Blue-ray discs do not work on 'normal' DVD players as they use a different kind of technology. This means a Blu-ray DVD player will have to be bought along with all of the user's DVD connection. This is profitable form of VERTICAL INTEGRATION is good for institutions but not good for audiences as replacing technology that has becomes obselete costs a lot of money. Quality vs. Cost may be a problem for many potential Blu-ray users who may decided that the negatives outweigh the positives and just won't bother upgrading.
No comments:
Post a Comment