Limewire is a Peer-to-Peer (P2P) file sharing service and is therefore an ideal example of HORIZONTAL NETWORKING. It is FREE to download but encourages users to pay a fee giving them access to LimewirePRO - This synergy is known as VERTICAL INTERGRATION encouraging brand loyalty. However, this is not necessary and many use Limewire to download music for free on a regular basis. Anyone can produce music and put it on the Limewire network and so is an example of DEMOCRATISATION.Downloading has come to play a huge part in the music industry and there are now special download charts. Limewire is popular as is CONVENIENT for the user compared to walking down to the shop to buy a CD like in the past. As Limewire is only dependent on the internet which is a 24 hour service, Users can now download music whenever they want meaning it is more felxible and not restricted by scehduled shop hours.
Downloading is IMMEDIATE [to a certain extent- sometime staking a few minutes] which modern audiences have come to expect. The music then transfers straight to your computer and then onto an mp3 player if you wish showing PORTABILITY exp
ectation.Due to the internet, Limewire has a large global REACH and through high speed broadband is becoming a music faster service. Although Limewire has no direct target audience, it has become particularly popular with YOUNG people who are used to technology and are therefore more likely to use untraditional methods of downloading compared to older generations. Due to the nature of Limewire, it has come under the criticism of clearly breaching copyright which may further put off older generations from using such untraditional services.
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